What is Social Signal?

In this video we define what is Social Signal

Video transcript

What is Social Signal?

Any factors that demonstrate authority and influence on popular social networking websites. For example, the social authority of a user on Twitter.

Although many correlation studies have indicated that socials signals impact rankings (e.g., number of Likes/shares a piece of content receives), Google has publicly stated that social signals are not a direct ranking factor. Popular sites that have a lot of social media engagement tend to rank well for other reasons.

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