What is Search Engine Optimization (SEO)?

In this video we define what is Search Engine Optimization (SEO)

Video transcript

What is Search Engine Optimization (SEO)?

The process of optimizing a website - as well as all the content on that website - so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for (i.e., keywords and keyphrases), and why people search (intent). Successful SEO makes a site appealing to users and search engines. It is a combination of technical (on-page SEO) and marketing (off-page SEO).

SEO Glossary of Terms

The best way to learn SEO is to understand the most common terms and concepts. Check out these terms next:

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