What is PPC (Pay Per Click)?
In this video we define what is PPC (Pay Per Click)
Video transcript
What is PPC (Pay Per Click)?
A type of advertising where advertisers are charged a certain amount (usually determined by bid, relevance, account history, and competition) every time a user clicks on the ad. Combining PPC and SEO can result in more SERP real estate, clicks, and conversions. Also, PPC data can inform your SEO strategy, and the reverse is also true.
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