What is Keyword Prominence?

In this video we define what is Keyword Prominence

Video transcript

What is Keyword Prominence?

When a keyword is placed as high as possible on a web page to influence ranking for a search term.

Using a keyword inserted at the beginning of a page, for example in the first paragraph, does send a strong signal to Google about the page.

Keyword prominence does work as a ranking signal if the theme of the page is aligned with the keyword.

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