What is E-A-T in SEO?

In this video we define what is E-A-T in SEO

Video transcript

What is E-A-T in SEO?

Expertise, Authoritativeness, and Trustworthiness was a concept taken from the Google Search Quality Evaluator Guidelines and became known as E-A-T.

E-A-T represents signals that Google uses to determine quality content but it is not a direct ranking factor.

Google has committed to stopping the spread of disinformation, especially from any sites operating in Your Money Your Life (YMYL) niches such as finance or health.

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