What is Customer Journey?
In this video we define what is Customer Journey
Video transcript
What is Customer Journey?
All of the potential moments (or touchpoints) at which a prospect is exposed to or engages with a brand. All of these interactions are designed to eventually persuade, influence, and convert that prospect to become a customer, client, or subscriber.
Though customer journeys can vary greatly by business type and industry, typically it is made up of four main “stages”: Awareness; Consideration; Decision; Retention
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