What is Anchor Text in SEO?

In this video we define what is Anchor Text in SEO

Video transcript

What is Anchor Text in SEO?

The clickable word or words of a link. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about. For instance, if you were creating a link to send your visitors to Search Engine Journal, “Search Engine Journal” is the anchor text.

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