What is AMP in SEO?

In this video we define what is AMP in SEO

Video transcript

What is AMP in SEO?

Accelerated Mobile Pages (AMP) is an open-source HTML framework that allows a desktop-first page to be delivered faster on mobile. It was used as a criterion to gain visibility in the news Top Stories carousel.

The AMP logo has since been removed from search results and Google announced that AMP is no longer a requirement for appearing in Top Stories. The emphasis is now on Core Web Vitals to measure faster delivery and page loading and the influence of AMP is now questionable.

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