What is a Google Bomb?

In this video we define what is a Google Bomb

Video transcript

What is a Google Bomb?

A practice intended to make a website rank number one for a surprising or controversial search phrase. This was accomplished by having a large number of websites link to a certain webpage with specific anchor text to help it rank for that term.

For example, in 2003 President George W. Bush's White House bio ranked number one on a search for “miserable failure.”

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