What is a Branded Keyword in SEO?

In this video we define what is a Branded Keyword in SEO

Video transcript

What is a Branded Keyword in SEO?

When a user's query includes an exact match, or variation, of a specific company or brand name. For instance, “Search Engine Journal”, “SEJ”, “SearchEnginejournal.com”, and “Search Engine Journal SEO 101 Guide” are a few examples of branded keywords.

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