Video marketing for Columnists

Hi marketers! Today in this video I'll share with you some tips on how to use video to promote your column and drive traffic to your website.

Video transcript

Video marketing for Columnists

Hi marketers! Today in this video I'll share with you some tips on how to use video to promote your column and drive traffic to your website.

Why video marketing is key for Columnists

Video marketing is important for Columnists as it allows them to share their story and ideas with a wider audience. It also helps promote their column and website, driving traffic and engagement.

Video marketing strategy for Columnists

1. Determine your target audience and what they want to see

This is the first and most important step. You need to determine who your target audience is and what type of content they want to see. If you're not sure, you can always ask your readers or use analytics tools to see what kinds of content is most popular with your audience.

2. Create engaging and informative videos

Once you know what kind of content your audience wants to see, you need to create engaging and informative videos that will keep them coming back for more. Be sure to include your column's URL in the video so that viewers can easily find your website.

3. Promote your videos on social media

Social media is a great way to promote your videos and drive traffic to your website. Be sure to post your videos on your column's social media page and use hashtags to get more views.

4. Use video analytics to track your success

Use video analytics to track your success and see how your videos are performing. This will help you determine what's working and what's not so that you can adjust your strategy accordingly.

5 Video ideas for Columnists

1. Introduce Yourself

Let your audience know who you are, what you do, and why they should care in a short, engaging video.

2. Share Your Latest Column

Give your audience a taste of your latest column by sharing a short clip or excerpt.

3. Offer a Behind-the-Scenes Look

columnists often have interesting behind-the-scenes stories to share. Why not share one in a short video?

4. Share Your Expertise

Show your audience that you know your stuff by sharing a quick tip or piece of advice related to your column topic.

5. Share Your Column in a Unique Way

Get creative and find a unique way to share your column with your audience. For example, you could create a short video parody, share a column-inspired poem, or even create a column-themed song.

For more ideas, check out 5 blog ideas for Columnists.

Ultimate Marketing Guide for Columnists

While video marketing is key to your marketing strategy, don't forget the other core marketing channels. Check out our other marketing guides for Columnists:

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