Social Media Marketing for Podcasters

Hey Lauren here! In this video I'll show you how to use social media to market your podcast.

Video transcript

Social Media Marketing for Podcasters

Hey Lauren here! In this video I'll show you how to use social media to market your podcast.

Why social media marketing is important for Podcasters

Social media marketing is important for Podcasters because it allows you to reach out to your audience and interact with them on a personal level. It also allows you to promote your show and build up a following.

Social media marketing strategy for Podcasters

1. Choose your platforms wisely

I would focus on the platforms that your target audience is most active on. If you're not sure, start with 2-3 platforms and see which ones work best for you.

2. Create content that is shareable and engaging

Your content should be shareable and engaging so that your audience will want to share it with their friends.

3. Use hashtags and keywords to reach a wider audience

Hashtags and keywords will help you reach a wider audience on social media.

4. Monitor your results and adjust accordingly

Monitor your results to see what is working and what is not. Adjust your strategy accordingly.

5 Social media ideas for Podcasters

1. Create a social media strategy

Before you start creating social media content, it's important to have a strategy in place. This will help you determine what content to create, what platforms to use, and how often to post.

2. Use platforms that your audience is using

Make sure you're using social media platforms that your target audience is actually using. There's no point in creating content for a platform that nobody is going to see it.

3. Create shareable content

Make sure your content is shareable and easy to share. Include social media buttons on your website and blog posts, and use images and videos in your posts.

4. Use hashtags

Hashtags are a great way to get your content seen by more people. Use relevant hashtags when you post about your podcast on social media.

5. Promote your episodes

Make sure to promote your episodes on social media, and include a link to where people can listen. Use attractive images and videos, and write engaging descriptions.

Need more inspiration? Watch our 5 blog ideas for Podcasters video.

Complete Marketing Guide for Podcasters

Now that you know how to do social media marketing for Podcasters, you try some other marketing channels. Check out our other marketing guides for Podcasters:

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