Social Media Marketing for Columnists

Hey Haley here! In this video I'll show you how to leverage social media to get your articles in front of more people and grow your online following.

Video transcript

Social Media Marketing for Columnists

Hey Haley here! In this video I'll show you how to leverage social media to get your articles in front of more people and grow your online following.

Why social media marketing is important for Columnists

Social media marketing is important for Columnists because it allows them to get their articles in front of more people and grow their online following. By sharing their articles on social media, Columnists can reach a larger audience and build their brand.

Social media marketing strategy for Columnists

1. Choose your platforms wisely

I would recommend choosing 1-2 social media platforms that you are most active on and that your target audience is most likely to be using. For example, if you are targeting a business audience, LinkedIn would be a good platform to focus on.

2. Share your articles regularly

Make sure to share each of your articles on social media at least once. You can also share them multiple times, especially if you are getting new followers or if the article is particularly relevant to current events.

3. Use hashtags

Hashtags are a great way to get your articles in front of more people. When using hashtags, make sure to use ones that are relevant to your article and that are not too popular (otherwise your post will get lost in the sea of other posts).

4. Engage with your audience

Make sure to respond to any comments or questions that people leave on your social media posts. This will help to create a more engaged audience and will make people more likely to come back to your page in the future.

5 Social media ideas for Columnists

1. Create a social media profile for your column

If you don’t already have a social media profile for your column, create one! This will be a central place where people can go to learn more about your column and what you write about. Be sure to populate your profile with links to your latest articles, so people can easily find your work.

2. Use hashtags

Hashtags are a great way to get your articles in front of more people. When you post links to your articles on social media, be sure to include relevant hashtags in your posts. This will help people who are searching for content on that topic to find your articles.

3. Share your articles on social media

This one might seem obvious, but it’s worth mentioning! Be sure to share your articles on social media regularly. You can share each article once it’s published, or you can share a roundup of your latest articles once a week. Just be sure to keep your audience engaged with your content.

4. Engage with other columnists

One great way to get your articles in front of more people is to engage with other columnists on social media. Share and comment on their articles, and they’re likely to do the same for you. This is a great way to build relationships with other writers and expand your audience.

5. Leverage social media ads

If you want to reach an even wider audience with your articles, consider using social media ads. These ads can be targeted to specific demographics and interests, so you can make sure your articles are being seen by people who are likely to be interested in them.

Need more inspiration? Watch our 5 blog ideas for Columnists video.

Complete Marketing Guide for Columnists

Now that you know how to do social media marketing for Columnists, you try some other marketing channels. Check out our other marketing guides for Columnists:

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