Email marketing for YouTubers

Rachel here from Vidon. Today we will show you how to use email marketing to build relationships with your audience and grow your YouTube channel.

Video transcript

Email marketing for YouTubers

Rachel here from Vidon. Today we will show you how to use email marketing to build relationships with your audience and grow your YouTube channel.

Why email marketing is fundamental for YouTubers

Email marketing is key for YouTubers since it allows you to cultivate relationships with your viewers beyond YouTube. You can use email to send viewers exclusive content, updates, and behind-the-scenes access that they can't get anywhere else. This helps you create a loyal following that will continue to support your channel growth.

Email marketing strategy for YouTubers

1. Define your objectives and goals

The first step is to define your objectives and goals for your email marketing campaign. What do you want to achieve with your campaign?

Some objectives and goals could be to:

  • Increase YouTube channel subscribers
  • Increase YouTube video views
  • Increase website traffic from YouTube
2. Build your email list

The next step is to build your email list. You can do this by promoting your campaign on your YouTube channel and other social media platforms. You can also use paid advertising to promote your campaign.

3. Create engaging content

Once you have built your email list, it's time to create engaging content for your campaign. This could include exclusive behind-the-scenes content, previews of upcoming videos, or discounts on your products or services.

4. Analyse and optimise

Finally, you need to analyse and optimise your email marketing campaign. This includes tracking your open and click-through rates, and making changes to your content and delivery schedule based on your results.

5 Newsletter ideas for YouTubers

1. Keep your subscribers updated on your latest videos

Your subscribers want to know when you have new content, so make sure to let them know each time you upload a new video. You can include a link to your latest video in your email newsletter.

2. Use your email newsletter to promote your channel

Your email newsletter is a great way to promote your channel to your subscribers. You can include a link to your channel in your newsletter, and encourage your subscribers to watch your videos.

3. Use your email newsletter to promote your website

If you have a website, you can use your email newsletter to promote it. Include a link to your website in your newsletter, and encourage your subscribers to visit it.

4. Use your email newsletter to promote your social media accounts

If you have social media accounts, you can use your email newsletter to promote them. Include links to your social media accounts in your newsletter, and encourage your subscribers to follow you.

5. Use your email newsletter to promote your products

If you have products, you can use your email newsletter to promote them. Include links to your products in your newsletter, and encourage your subscribers to buy them.

Watch 5 blog ideas for YouTubers for even more ideas.

Ultimate Marketing Guide for YouTubers

Email marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for YouTubers:

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