Email marketing for Makeup artists

Jess here from Vidon. Today we will be discussing email marketing for makeup artists.

Video transcript

Email marketing for Makeup artists

Jess here from Vidon. Today we will be discussing email marketing for makeup artists.

Why email marketing is fundamental for Makeup artists

Email marketing is key for Makeup artists since it allows them to stay in touch with past clients, as well as cultivate relationships with potential new ones. By sending out regular newsletters, Makeup artists can share their latest work, offer special discounts, and keep their name at the forefront of their client's minds.

Email marketing strategy for Makeup artists

1. Define your objectives and goals

The first step is to determine what your email marketing objectives and goals are. Make sure that these are specific, measurable, attainable, relevant, and time-bound (SMART).

Some examples of objectives and goals for makeup artists could be:

  • Increase website traffic by 10% within 3 months
  • Increase online sales by 15% within 6 months
  • Increase subscribers to email list by 20% within 1 year
2. Identify your target audience

The second step is to identify your target audience. This is important because you will need to tailor your email marketing strategy to appeal to them.

Some examples of target audiences for makeup artists could be:

  • Makeup enthusiasts
  • Beauty bloggers
  • Women aged 25-35
3. Research and plan your content

The third step is to research and plan your content. This includes deciding what topics to write about, what format to use (e.g. blog post, video, etc.), and what call-to-actions to include.

Some examples of content for makeup artists could be:

  • How-to guides (e.g. how to do a smoky eye)
  • Product reviews
  • Makeup tips and tricks
4. Create and send your emails

The fourth and final step is to create and send your emails. This includes writing the email content, designing the email template, and scheduling when to send the emails.

Some examples of email content for makeup artists could be:

  • New product announcements
  • Special offers
  • Discount codes
  • Educational content (e.g. blog posts, videos, etc.)

5 Newsletter ideas for Makeup artists

1. Makeup artist tips

One great idea for an email newsletter is to include makeup artist tips. This can be anything from tips on how to apply makeup, to what products to use, to how to find the right style for your client. This is a great way to show your expertise and build trust with your subscribers.

2. New product announcements

Another great idea for an email newsletter is to include new product announcements. This is a great way to keep your subscribers up-to-date on the latest products and trends. It’s also a great way to promote your own products.

3. Discounts and special offers

Another great idea for an email newsletter is to include discounts and special offers. This is a great way to incentivize your subscribers to purchase your products or services.

4. Behind-the-scenes content

Another great idea for an email newsletter is to include behind-the-scenes content. This is a great way to give your subscribers a behind-the-scenes look at your work. It’s also a great way to build trust and rapport with your subscribers.

5. Client testimonials

Another great idea for an email newsletter is to include client testimonials. This is a great way to show your potential clients that you’re an expert in your field. It’s also a great way to build social proof.

Watch 5 blog ideas for Makeup artists for even more ideas.

Ultimate Marketing Guide for Makeup artists

Email marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Makeup artists:

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