Email marketing for July

Jane here from Vidon. Today we will be discussing how email marketing can help improve your business in July.

Video transcript

Email marketing for July

Jane here from Vidon. Today we will be discussing how email marketing can help improve your business in July.

Why email marketing is fundamental for July

Email marketing is key for July since it is typically a slower month for businesses. By sending out email campaigns, you can stay top of mind with your customers and keep them engaged with your brand. Additionally, email marketing can help promote any July sales or specials you may be running.

Email marketing strategy for July

1. Define your objectives and goals

The first step to any email marketing campaign is to define your objectives and goals. What are you trying to achieve with your campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your objectives, you can start to develop your strategy.

2. Develop a target list of subscribers

The next step is to develop a target list of subscribers. Who do you want to reach with your campaign? Make sure to segment your list so that you are sending relevant content to your subscribers.

3. Create engaging content

Now it's time to create engaging content for your campaign. What type of content will resonate with your target audience?Remember to keep your objectives and goals in mind when creating your content.

4. Test, measure, and optimize

Finally, don't forget to test, measure, and optimize your campaign. See what's working and what's not. Make changes and improve your results over time.

5 Newsletter ideas for July

1. Get personal

One way to make your email newsletters more engaging is to get personal. You can do this by including the recipient's name in the subject line or body of the email. You can also include personal information such as their birthday, anniversary, or other significant event.

2. Use images

Another way to make your email newsletters more engaging is to use images. You can use images to highlight important information, to break up text, or to add visual interest.

3. Use humor

Using humor in your email newsletters can be a great way to engage your readers. Just be sure that the humor is appropriate for your brand and audience.

4. Be timely

Email newsletters that are timely and relevant are more likely to be read and shared. So, be sure to include information that is relevant to what is going on in the world or in your industry.

5. Offer something valuable

Finally, be sure to offer your readers something valuable in your email newsletters. This could be a coupon, a free download, or access to exclusive content.

Watch 5 blog ideas for July for even more ideas.

Ultimate Marketing Guide for July

Email marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for July:

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