Email marketing for Ghostwriters

Brianna here from Vidon. Today we will show you how to use email marketing to build your list of potential clients as a ghostwriter.

Video transcript

Email marketing for Ghostwriters

Brianna here from Vidon. Today we will show you how to use email marketing to build your list of potential clients as a ghostwriter.

Why email marketing is fundamental for Ghostwriters

Email marketing is key for Ghostwriters since it allows you to reach a large number of potential clients quickly and easily. By building a list of email subscribers, you can stay in touch with your audience, promote your services, and drive traffic back to your website or blog.

Email marketing strategy for Ghostwriters

1. Define your objectives and goals

The first step is to define what you want to achieve with your email marketing campaign. For example, you might want to increase brand awareness, build trust with potential clients, or generate leads.

2. Build your email list

The second step is to build your email list. You can do this by providing a sign-up form on your website or blog, or by running a contest or giveaway.

3. Create compelling content

The third step is to create compelling content that will resonate with your target audience. This could include blog posts, infographics, or videos.

4. Send targeted emails

The fourth step is to send targeted emails to your list. This could include a welcome email, a promotional email, or a nurture email sequence.

5 Newsletter ideas for Ghostwriters

1. Use an email newsletter to promote your services

As a ghostwriter, one of the best ways to market your services is to send out a monthly or quarterly email newsletter. You can use this newsletter to promote your services, highlight recent projects you’ve completed, or give potential clients a taste of your writing style.

2. Offer free resources

In your newsletter, you can also offer free resources, such as tips on writing a book or articles on the writing process. These free resources will help to build your credibility as a ghostwriter and show potential clients that you know what you’re doing.

3. Share your success stories

Another great way to use your email newsletter is to share your success stories. This is a great way to show potential clients what you’re capable of and to get them excited about working with you.

4. Offer discounts

In your newsletter, you can also offer discounts or special deals on your services. This is a great way to entice potential clients to give you a try.

5. Keep it personal

Finally, be sure to keep your newsletter personal. Your potential clients want to know that you’re a real person, so be sure to include a photo of yourself and a brief bio.

Watch 5 blog ideas for Ghostwriters for even more ideas.

Ultimate Marketing Guide for Ghostwriters

Email marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Ghostwriters:

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