Email marketing for Columnists

Sarah here from Vidon. Today we will be discussing how to use email marketing to better connect with your audience as a columnist.

Video transcript

Email marketing for Columnists

Sarah here from Vidon. Today we will be discussing how to use email marketing to better connect with your audience as a columnist.

Why email marketing is fundamental for Columnists

Email marketing is key for Columnists since it allows them to connect with their audience on a more personal level. Additionally, email marketing can help promote new articles and drive traffic to your site.

Email marketing strategy for Columnists

1. Define your objectives and goals

The first step is to define your objectives and goals. What do you want to achieve with your email marketing campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can develop a strategy to achieve them.

2. Develop a list of potential subscribers

The next step is to develop a list of potential subscribers. This can be done by researching your target audience and finding out where they hang out online. Once you have a list of potential subscribers, you can start to reach out to them and build a relationship.

3. Create compelling content

To make your email marketing campaign successful, you need to create compelling content. This content should be relevant to your target audience and offer something of value. If you can do this, you will be more likely to convert subscribers into customers or clients.

4. Test, measure, and adjust

Finally, you need to test, measure, and adjust your email marketing campaign. This will help you to see what is working and what is not. You can then make changes to improve your results.Testing, measuring, and adjusting your email marketing campaign is an important part of ensuring its success.

5 Newsletter ideas for Columnists

1. Share your latest column

If you've recently published a column that you're particularly proud of, share it in your email newsletter! This is a great way to let your readers know what you're up to, and it might even inspire them to check out your work.

2. Offer exclusive content

Your email newsletter subscribers are your most loyal fans, so treat them accordingly! Offer them exclusive content that they can't find anywhere else, like sneak peeks of upcoming columns or behind-the-scenes looks at your writing process.

3. Share your favorite columnists

If you're a columnist, chances are you have some favorite writers yourself. Share your favorites with your readers and tell them why you like their work. This is a great way to introduce your readers to new voices and perspectives.

4. Offer discounts on your work

Your email newsletter subscribers are also potential customers, so give them a reason to buy your work! Offer them exclusive discounts on your columns or other writing products.

5. Keep them updated on your latest projects

Your readers want to know what you're working on, so keep them updated! Share news about upcoming columns or other writing projects you're working on. This is a great way to build anticipation and keep your readers engaged.

Watch 5 blog ideas for Columnists for even more ideas.

Ultimate Marketing Guide for Columnists

Email marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Columnists:

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