Content marketing for October

I'm Lauren from Vidon and in this video I'll be teaching you how to get started with content marketing.

Video transcript

Content marketing for October

I'm Lauren from Vidon and in this video I'll be teaching you how to get started with content marketing.

Why content marketing is fundamental for October

Content marketing is key for October since it's the perfect time to start creating content that will help promote your brand and attract new customers. By creating engaging and informative content, you can build trust with your audience and position yourself as a trusted source of information.

Content marketing strategy for October

1. Define your objectives and goals

You need to first understand what you want to achieve with your content marketing strategy. What are your business goals? What do you want your content to achieve? Once you know this, you can start planning your strategy.

2. Research your audience

You need to understand who your target audience is and what they want to see from you. What kind of content do they engage with? What kind of tone do they respond to? Once you know this, you can start creating content that they'll love.

3. Create a content calendar

Now it's time to get organized and plan out your content. Creating a content calendar will help you stay on track and ensure that you're creating the right kind of content for your audience.

4. Promote your content

Once you've created your content, it's time to promote it! Share it on social media, email it to your list, and make sure your target audience knows that it exists.

5 Content ideas for October

1. October is National Cybersecurity Awareness Month

Use this as an opportunity to blog or create social media content around cybersecurity risks and how to protect yourself online.

2. October is also National Domestic Violence Awareness Month

Use this as an opportunity to blog or create social media content around domestic violence awareness and how to get help if you or someone you know is a victim.

3. October 31 is Halloween!

Get creative and come up with some fun Halloween-themed content, like recipes, DIY costume ideas, or spooky stories.

4. Fall is in full swing in October

Take advantage of the changing seasons and create content around all things fall, like pumpkin spice lattes, cozy sweaters, and changing leaves.

5. Start thinking about holiday content

October is a great time to start brainstorming and planning holiday-related content, whether it be gift guides, recipes, or party ideas.

Watch 5 blog ideas for October for even more ideas.

Ultimate Marketing Guide for October

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for October:

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