Content marketing for Lawyers

I'm Sarah from Vidon and in this video I'll be discussing why and how lawyers can use content marketing to attract more clients.

Video transcript

Content marketing for Lawyers

I'm Sarah from Vidon and in this video I'll be discussing why and how lawyers can use content marketing to attract more clients.

Why content marketing is fundamental for Lawyers

Content marketing is key for Lawyers since it allows them to share their knowledge and expertise with potential clients. By providing helpful and informative content, Lawyers can build trust and credibility with their audience, which can ultimately lead to more clients.

Content marketing strategy for Lawyers

1. Define your objectives and goals

You need to have a solid understanding of what you want to achieve before you can create a content marketing strategy.

Some common objectives for lawyers might be:

  • Increasing brand awareness
  • Generating leads
  • Nurturing prospects
  • Showcasing expertise
2. Know your audience

Creating content without knowing your audience is a recipe for disaster.

You need to know who you're creating content for, what their needs are, and what type of content they're most likely to engage with.

Some common audience segments for lawyers might be:

  • Prospective clients
  • Current clients
  • Referral sources
  • The media
3. Create a content calendar

Organize your content marketing efforts by creating a content calendar. This will help you stay on track and ensure that your content is timely and relevant.

Some things to consider when creating your content calendar:

  • What type of content will you create? (e.g. blog posts, articles, infographics, videos, etc.)
  • What topics will you cover?
  • When will you publish your content?
  • Who will be responsible for creating the content?
4. Promote your content

Once you've created your content, you need to promote it to make sure it reaches your target audience.

There are many ways to promote your content, but some common methods include:

  • Social media
  • Email marketing
  • Paid advertising
  • PR/media outreach
  • Content syndication

5 Content ideas for Lawyers

1. How to pick a good lawyer
2. The difference between a good and bad lawyer
3. How to spot a scammer lawyer
4. The benefits of having a lawyer
5. The top 10 things to look for in a lawyer

Watch 5 blog ideas for Lawyers for even more ideas.

Ultimate Marketing Guide for Lawyers

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Lawyers:

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