Content marketing for Industrial designers

I'm Hannah from Vidon and in this video I'll be talking about content marketing for industrial designers.

Video transcript

Content marketing for Industrial designers

I'm Hannah from Vidon and in this video I'll be talking about content marketing for industrial designers.

Why content marketing is fundamental for Industrial designers

Content marketing is key for Industrial designers since it allows them to build thought leadership and establish themselves as experts in their field. By creating and sharing high-quality content, Industrial designers can attract leads, grow their online following, and ultimately boost their business.

Content marketing strategy for Industrial designers

1. Define your objectives and goals

You need to define what you want to achieve with your content marketing strategy. This will help you focus your efforts and produce content that is more likely to achieve your objectives.

2. Define your target audience

You need to identify who you want to reach with your content. This will help you produce content that is more likely to resonate with your target audience.

3. Identify the channels you will use to reach your audience

You need to identify the channels you will use to reach your target audience. This will help you ensure that your content is distributed through the channels that your audience is most likely to use.

4. Produce content that is aligned with your objectives and target audience

You need to produce content that is aligned with your objectives and target audience. This will help you ensure that your content is effective and engaging.

5 Content ideas for Industrial designers

1. How-to videos

Industrial designers can create how-to videos that show other designers how to use specific software, create certain types of designs, or use certain manufacturing techniques.

2. Educational videos

Industrial designers can also create educational videos that teach other designers about the history of industrial design, specific design concepts, or different industrial design styles.

3. Portfolio videos

Industrial designers can create portfolio videos that showcase their previous work and highlight their skills and experience.

4. Interviews

Industrial designers can be interviewed about their work, their process, or their thoughts on the state of the industry.

5. Product reviews

Industrial designers can review products they use in their work, or products that they find interesting or innovative.

Watch 5 blog ideas for Industrial designers for even more ideas.

Ultimate Marketing Guide for Industrial designers

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Industrial designers:

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