Content marketing for Handymen

Content marketing for Handymen

I'm Rachel from Vidon and in this video I'll be showing you how content marketing can help your handyman business.

Why content marketing is fundamental for Handymen

Content marketing is key for Handymen since it allows you to show off your expertise and attract potential customers. By creating helpful and informative content, you can establish yourself as a trusted resource that people will turn to when they need help with their homes.

Content marketing strategy for Handymen

1. Define your objectives and goals

You need to know what you want to achieve with your content marketing strategy in order to create content that will help you reach your goals.

2. Know your audience and create content for them

You need to know who your target audience is and what kind of content they would find valuable.

3. Create a content calendar

A content calendar will help you plan and organize your content so that you can be more efficient and effective with your content marketing.

4. Promote your content

Once you've created your content, you need to promote it so that your target audience can see it.

5 Content ideas for Handymen

1. Handyman tips & tricks

Share your knowledge and experience with your audience by creating content that provides valuable tips and tricks for handymen. This could include how-to videos, blog posts, or even infographics.

2. Handyman project inspiration

Showcase different projects that you or your team have completed, whether it’s a home renovation, a commercial build, or even just a small repair job. This will give your audience ideas for their own projects, and it will also show them the high-quality work that you’re capable of.

3. Handyman testimonials

Let your past clients do the talking for you by sharing testimonials on your website or social media channels. This is a great way to build social proof and show potential customers that you’re a trusted and reputable handyman.

4. Handyman company culture

Give your audience a behind-the-scenes look at your company culture by sharing photos and videos of your team in action. This is a great way to humanize your brand and show potential customers that you’re more than just a business – you’re a group of people who are passionate about what you do.

5. Handyman industry news

Keep your audience up-to-date with the latest industry news by creating content that covers topics like new products, trends, or even regulation changes. This will show that you’re knowledgeable and stay on top of the latest developments in the handyman industry.

Watch 5 blog ideas for Handymen for even more ideas.

Ultimate Marketing Guide for Handymen

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Handymen:

• Social Media Marketing for Handymen
• Video marketing for Handymen
• Email marketing for Handymen
• SEO for Handymen

Learn more about SEO at vidon.ai