Content marketing for Fundraisers

I'm Haley from Vidon and in this video I'll be teaching you how to create content that will engage your donors and help you raise more money for your cause.

Video transcript

Content marketing for Fundraisers

I'm Haley from Vidon and in this video I'll be teaching you how to create content that will engage your donors and help you raise more money for your cause.

Why content marketing is fundamental for Fundraisers

Content marketing is key for Fundraisers since it allows you to connect with donors on a personal level, share your story, and build a relationship of trust. By creating engaging and compelling content, you can inspire donors to support your cause and help you reach your fundraising goals.

Content marketing strategy for Fundraisers

1. Define your objectives and goals

You should always start with the end in mind. What do you hope to achieve with your content marketing strategy? Once you know your goals, you can develop a plan to help you achieve them.

Some common fundraising goals include:

  • Increasing donations
  • Growing your donor base
  • Increasing brand awareness
  • Engaging your donors
2. Know your audience

Who are you trying to reach with your content? Developing a buyer persona for your ideal donor can help you create content that appeals to them.

Some things to consider when developing your donor persona:

  • Their demographics (age, location, gender, etc.)
  • Their interests
  • Their pain points
  • Their giving history
3. Create compelling content

Now that you know who you're trying to reach and what you hope to achieve, it's time to start creating content. Remember to keep your content interesting, relevant, and engaging.

Some ideas for types of content you can create:

4. Promote your content

Once you've created your content, it's time to start promoting it. There are a number of ways you can do this, including:

  • Social media
  • Email marketing
  • Advertising
  • PR
  • Event marketing

5 Content ideas for Fundraisers

1. Donor testimonials

Highlight some of your most generous donors and let them share their stories about why they support your organization. This is a great way to show potential donors what kind of impact their donation can make.

2. Stories about the people you help

Your donors want to know that their money is going to good use. Share stories about the people your organization has helped and the difference that their donation made in their lives.

3. behind-the-scenes look at your organization

Donors want to see that you are a well-run organization that is wise with their money. Give them a behind-the-scenes look at how you operate on a day-to-day basis.

4. Updates on how you are using donor money

Keep your donors updated on how you are using their money to further your cause. This will show them that you are accountable with their donations and that their money is making a difference.

5. Highlights from events

If your organization hosts events, be sure to share highlights from these events with your donors. This will show them how their donations are being used to further your cause and engage your community.

Watch 5 blog ideas for Fundraisers for even more ideas.

Ultimate Marketing Guide for Fundraisers

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Fundraisers:

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