Content marketing for Content writers

I'm Taylor from Vidon and in this video I'll be teaching you how to effectively market your content to help it reach a larger audience.

Video transcript

Content marketing for Content writers

I'm Taylor from Vidon and in this video I'll be teaching you how to effectively market your content to help it reach a larger audience.

Why content marketing is fundamental for Content writers

Content marketing is key for Content writers since it helps them reach a larger audience and get their work seen by more people. By promoting their content through social media, search engine optimization, and other marketing techniques, Content writers can get their work in front of more eyes and make a bigger impact with their writing.

Content marketing strategy for Content writers

1. Define your objectives and goals

You need to first identify what you hope to achieve with your content marketing strategy. Whether it's to increase brand awareness, generate leads, or drive sales, make sure your objectives are specific, measurable, attainable, relevant, and time-bound (SMART).

2. Understand your audience

Who are you trying to reach with your content? What are their needs and pain points? What kind of content will they find valuable? Knowing your audience inside and out is essential to creating content that resonates with them.

3. Create compelling content

Now it's time to get to the meat of your content marketing strategy: the actual content. Whether it's blog posts, ebooks, infographics, or videos, make sure your content is interesting, informative, and engaging.

4. Promote your content

Once you've created great content, it's time to get it in front of your target audience. Make sure to promote your content across all your channels, from social media to email marketing to paid advertising.

5 Content ideas for Content writers

1. Breaking news

If you can break news in your industry, you’ll immediately capture attention. People love reading or watching news, especially if it’s about something they’re passionate about.

2. How-to guides

How-to guides are always popular because they provide value. People love learning new things, especially if it’s something that can help them in their everyday lives.

3. Lists

People love reading lists because they’re easy to digest and usually offer a lot of value. For example, a list of the top 10 books every content writer should read would be popular because it would offer a lot of value to the reader.

4. Tips and tricks

Similar to how-to guides, tips and tricks offer value to the reader. People love learning new tips and tricks because it can make their lives easier.

5. Reviews

Reviews are always popular because people love reading about other people’s experiences. This is especially true when it comes to products or services.

Watch 5 blog ideas for Content writers for even more ideas.

Ultimate Marketing Guide for Content writers

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Content writers:

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