Content marketing for Columnists

I'm Hannah from Vidon and in this video I'll be talking about content marketing for columnists.

Video transcript

Content marketing for Columnists

I'm Hannah from Vidon and in this video I'll be talking about content marketing for columnists.

Why content marketing is fundamental for Columnists

Content marketing is key for Columnists since it allows them to share their insights and perspectives with a wider audience. This, in turn, can help Columnists grow their readership and build their brand.

Content marketing strategy for Columnists

1. Define your objectives and goals

You need to be clear about what you want to achieve with your content marketing strategy. What are your goals and objectives? Once you know this, you can start planning your content.

2. Know your audience

Who are you writing for? What are their interests? What kind of content will they engage with? Knowing your audience will help you create content that appeals to them.

3. Create compelling content

Your content needs to be interesting and engaging if you want people to read it. Think about what you can offer that is unique and valuable to your audience.

4. Promote your content

Once you've created great content, you need to get it in front of your audience. Use social media, email, and other channels to promote your content and get people reading it.

5 Content ideas for Columnists

1. Write a column about your niche

Whether you're a food columnist or a fashion columnist, writing a column about your niche is a great way to attract readers who are interested in that topic. You can share your expert knowledge and insights about your niche, and give readers a taste of what it's like to be an expert in that field.

2. Share your process

Columnists often have a unique perspective on the world, and sharing your process with readers can be a great way to connect with them. Whether you're writing about your process for research, writing, or editing, sharing your insights can help readers understand your work better and appreciate your column more.

3. Offer advice

If you're a columnist who is also an expert in your field, offering advice to readers can be a great way to help them out and build a connection with them. You can answer questions that readers have about your column's topic, or offer advice on topics that you're passionate about.

4. Share your story

As a columnist, you likely have an interesting story to share with readers. Whether it's how you got into your field, or a behind-the-scenes look at your column-writing process, sharing your story can help readers connect with you on a personal level.

5. Offer exclusive content

If you want to attract and keep readers' attention, offering exclusive content is a great way to do it. Whether it's an exclusive column, an interview with a guest columnist, or access to your column archives, giving readers something that they can't get anywhere else is a surefire way to keep them coming back for more.

Watch 5 blog ideas for Columnists for even more ideas.

Ultimate Marketing Guide for Columnists

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Columnists:

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