Content marketing for Architects

I'm Sarah from Vidon and in this video I'll be talking to you about how you can use video content to attract new clients as an architect.

Video transcript

Content marketing for Architects

I'm Sarah from Vidon and in this video I'll be talking to you about how you can use video content to attract new clients as an architect.

Why content marketing is fundamental for Architects

Content marketing is key for Architects since it allows you to show off your work, highlight your process and engage with potential clients. By creating strong and compelling content, you can attract new clients and grow your business.

Content marketing strategy for Architects

1. Define your objectives and goals

You need to be clear about what you want to achieve with your content marketing strategy. What are your objectives and goals?

2. Understand your audience

Before you start creating any content, it's important that you understand your target audience. Who are they and what do they want to see from you?

3. Create engaging and valuable content

Once you know who your target audience is, you can start creating content that is both Engaging and Valuable to them. This is the key to successful content marketing.

4. Promote your content

The final step is to promote your content. You need to make sure that your target audience actually sees and consumes your content. There are many ways to do this, but some of the most effective are through social media and email marketing.

5 Content ideas for Architects

1. Site visits

Share a video of you visiting a construction site or project you worked on. This could be a great way to show off your work and process to potential clients.

2. Client testimonials

Hear from some of your past clients about their experience working with you. This is a great way to show potential clients that you're easy to work with and deliver great results.

3. Project highlights

Showcase a project you worked on from start to finish, highlighting some of the key features that you designed. This is a great way to show off your skills and what you're capable of.

4. Tips & tricks

Share some tips and tricks that you've learned over the years about architecture and design. This could be a great way to position yourself as an expert in your field.

5. Behind the scenes

Give potential clients a behind-the-scenes look at what it's like to work with you and your team. This could be a great way to show them that you're a fun and easy team to work with.

Watch 5 blog ideas for Architects for even more ideas.

Ultimate Marketing Guide for Architects

Content marketing is core element of all successful marketing strategies but it is most powerful when combined with other digital marketing channels. Watch our marketing videos for Architects:

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